Worn just once, for a day and then left in the back of a closet for a lifetime, the wedding dress is the least durable garment in our wardrobe. In light of this fact, and a desire to help a future bride make her dream come true, an American woman from Ohio decided to donate her wedding dress on Facebook and was followed by nearly 2,000 people in the process. A real movement to go started.
Like many women, Gwendoline Stulgis spent weeks looking for the perfect outfit to wear on her wedding day. Starting with a budget of about $1,000, she eventually fell in love with a dress that cost three times as much as her. A long princess-style dress in lace, adorned with pearls, and transparent fabric on the sleeves, which she could not pass by, felt such an intense emotion on the occasion. This is how she describes it on her Facebook account, saying she felt beautiful on her wedding day, May 6.
And the dress story may have ended after the festivities, but the young bride made a choice by creating a Facebook account with the aim of finding ‘The’ Bride who was both radical and original, who would be successful in wearing her. Same outfit on your special day. The idea was to keep this unique piece in a closet not to be abandoned and to allow a bride to experience the same spirit and sense of magic and beauty that she experienced in this dress.
“So after much deliberation I have decided to give away my wedding dress. I want this to go to a woman who deserves to have a dress of her dreams who can’t settle for anything else in her price range. I loved it and I want someone else to feel how I felt,” explained Gwendoline Stulgis in her account’s launch message.
However, the American woman imposed certain conditions for the granting of this new style. To be chosen, the bride-to-be had to be married within the next three months, and had to commit herself to cleaning the dress after her wedding to give it to another woman, and so on. She also had to explain in a few lines why she deserved this dress more than anyone else. The wearer was found wearing this unique piece a few days later, and a third bride-to-be has already been chosen to handle it.
In just one week, the public Facebook group “Shared Dream Dresses” had about 300 members, 15 of whom donated clothes or were in the process of being donated. More than 1,900 people now make up this community that has embraced altruism and sustainability to give many new lives to the traditional and iconic wedding dress. An initiative that could quickly lead to others like it around the world.
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