Apple CEO Tim Cook has opened up about the company’s AR plans for the first time in an interview with Chinese publication China Daily.
Cook told AR fans in his interview that “Stay with us and you’ll see what we have to offer.” It’s probably the most direct indication we’ve gotten at Apple’s work on the upcoming headset, which has been rumored for the past few years as a “mixed reality” headset. In a clip shared on Twitter, when the interviewer asked Cook what he thinks was the key factor, the Apple CEO said he “couldn’t be more excited” about AR, though it’s not a matter of implementation. is in the initial stage.
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Apple’s mixed reality headset has been rumored for the past few years. The company is reportedly rumored to bring an AR/VR headset with multiple cameras. The mixed-reality headset has long been a part of the rumor mill and will likely be the ‘next big thing’ after the Apple Watch. Apple has also reportedly accelerated development of rOS – a dedicated operating system for mixed-reality headsets. Recent rumors suggest that the Mixed Reality headset is closer to being unveiled as Apple tests it with company executives. However, this is the first time a top Apple executive has commented on AR since the rumors started floating around.
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However, Tim Cook has talked about AR as a technology before. He also describes himself as a fan of the technology, saying AR is an important part of Apple’s future.
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