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HomeEconomyFDA orders Juul to stop selling its products in US, company provided...
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FDA orders Juul to stop selling its products in US, company provided insufficient data on health risks MPNRC

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The US Food and Drug Administration on Thursday ordered e-cigarette company Juul to stop selling its products in the United States. This order is not limited to just Juul’s e-cigarettes, but every product that Juul makes.

Why the ban?

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The widespread popularity of Juul’s products on American youth attracted the attention of anti-smoking groups and regulators, who feared the products would put young people’s lives at risk.

In India, e-cigarettes were banned in 2019, when Finance Minister Nirmala Sitharaman shared similar concerns, which was called by the Group of Ministers (GOM) to research the health hazards of e-cigarettes. ) had told.

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Three years later, the US FDA took a similar stance as in India, but only with respect to the joule. Other vaping companies such as rival e-cigarette makers British American Tobacco and NJOY are allowed to sell their products.

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The FDA said Juul provided insufficient or conflicting data about the potential risks of using the company’s products. The regulatory body also said that Juul did not provide data on whether the Juul pods would expel harmful chemicals.

Anti-vaping advocates also point to the additive nicotine in some e-cigarette brands such as puff bars, which have fruity flavors and are popular among teens.

“Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards for … Without the data needed to determine which, the FDA is issuing these marketing denial orders,” FDA Commissioner Dr. Robert M. Calif said in a statement, acknowledging that e-cigarettes played a role in the spike in teen vaping.

Juul’s chief regulatory officer, Joe Murillo, said the company would appeal a stay of the decision and was exploring alternatives. “We respectfully disagree with the FDA’s findings and decision and continue to believe that we have provided sufficient information and data based on high-quality research to address all of the issues raised by the agency,” their statement said. has gone.

The tough fight for the FDA

The recent move is part of the FDA’s broader effort to reduce deaths from smoking and tobacco products. It faces a giant in its mission as the tobacco lobby, along with the now angry vaping lobby.

according to new York TimesThe head of the American Vapor Manufacturers Association (AVMA) lashed out at the FDA after Juul ordered its products off shelves.

“The loss of life and the potential destruction are measured,” said AVMA President Amanda, the FDA. The astonishing apathy toward ordinary Americans and their right to switch to an extremely safe alternative to vaping is arguably the most serious of regulatory misconduct in American history. Will rank as one of the bigger episodes.” Wheeler said in a statement.

Juul came to the attention of the FDA when the former began investigating its ads where attractive young models were used to advertise flavors such as Cool Cucumber and Creme Brulee, which critics said attracted younger users. did.

Juul also paid compensation and millions of dollars in damages after several states accused it of luring underage users.

The FDA is also considering banning menthol-flavored cigarettes and reducing nicotine levels in traditional cigarettes to discourage cigarette use.

(With inputs from CNBC and The New York Times)

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