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HomeNationalIran bans women from ice cream commercials, hijab, ads after chastity rules ...
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Iran bans women from ice cream commercials, hijab, ads after chastity rules MPNRC News

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An ad showing a woman eating ice cream has sparked outrage in Iran, prompting the country to ban women from advertising. According to the Mirror, Iran’s Ministry of Culture and Islamic Guidance made the call, citing the state’s strict “purity rules”. The announcement came shortly after the country’s Islamic leaders were angered by an ice cream commercial featuring a woman wearing a hijab and biting into a chocolate ice cream stick. According to the publication, Iranian clerics, outraged by the ad, urged the authorities to prosecute the ice cream manufacturer. In a letter released by Iran’s Ministry of Culture and Islamic Guidance, they said the ad was “against public decency” and further, they believed it to be an “insult” to “women’s values”.

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In a letter sent to the country’s art and cinema schools, the ministry cited the ban on “hijab and chastity rules” that prevent women from appearing in any advertisements. The letter said the ban followed decisions issued by the Supreme Council of the Cultural Revolution.

Additionally, it reiterates the country’s long-enforced rules and regulations regarding commercial advertising, which prohibit the “instrumental use” of not only women, but also children and men. However, according to Mirror, the definition of “instrumental use” depends on how strict the ruling administration is at a particular time.

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The ban comes after Iranian women took part in a social media campaign against the Islamic Republic’s hijab-enforcing street patrols. After the Islamic Revolution of 1979, which led to the rise of religiously conservative laws, the hijab has been made compulsory for women in Iran. This decision remains in spite of repeated protests by women in the country and severe punishments for their activism.

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