Remember the beautiful pink meenakari cufflink and brooch set that Prime Minister Narendra Modi gifted to US President Joe Biden at the G7 summit in Geneva? Products like these from Varanasi are now becoming the focus of the next-level version of Uttar Pradesh’s popular ‘One District One Product (ODOP)’ scheme.
Navneet Sehgal, Additional Chief Secretary (Information, MSME) told News18 in Lucknow that the UP government is now entering into agreements with Indian Oil Corporation (IOC), Indian Railways and banks to display ODOP products at petrol pumps, railway stations and bank premises. , respectively, in all the districts of the state.
“IOC is ready to give us space in petrol pumps and there will be an ODOP shop at railway stations where our artisans will sit. The same proposal will go to all banks,” Sehgal told News18. He said that Madhya Pradesh is repeating the scheme and a team from Arunachal Pradesh has also visited UP for the same.
The scheme has been revised to add additional production to the scheme in several districts as UP found that in many cases, a district was famous for at least two local products. Gulabi Meenakari was the latest to be included in the ODOP scheme for Varanasi.
“In Varanasi, pink meenakari is as popular as Banarasi sarees. Artisans in Kashi have worked hard for generations to keep this art form alive where a piece of pure silver is formed into a base form and a selected design is engraved on the metal and then filled with a very skillful crush. MeenaGlass mixed with an intriguing natural Anardana Saras. This is then fired to convert it into a translucent colored patch,” explained Navneet Sehgal.
UP produced the pink Meenakari cufflinks and brooch set that Prime Minister Narendra Modi recently gifted to US President Joe Biden at the G7 Summit in Geneva, among other ODOP products gifted by Modi to other world leaders. Pink Meenakari motifs use pink color (pink) which gives the craft its name.
As part of expanding the scope of the scheme, in nearly 36 districts out of 75 in UP, an additional product has now been added as many districts have multiple products to display as local specialities. As in Aligarh, in addition to locks and hardware, metalwork was added to the list; Goldsmith industry was added in Bareilly zari-zardozi production; At Mathura, Thakur’s costume G Apart from the original production of sanitary fittings (Lord Krishna) and ornamental sculptures were added, and Menthe Besides this was added for Rampur Although Patchwork
Read on breaking news And Headlines here