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HomeEconomyTo promote tourism, Kerala sets up responsible tourism clubs MPNRC
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To promote tourism, Kerala sets up responsible tourism clubs MPNRC

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With an aim to promote tourism in the state, Kerala has started Responsible Tourism Clubs across the state. The state government wants to involve the local communities and ensure responsible travel. In addition to promoting tourism, the clubs reportedly wish to preserve local art and culture and implement green protocols.

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In sync with the Destination Challenge launched earlier, the new initiative will help the state government increase sustainability and accountability. Over the next four years, the Destination Challenge aims to identify and develop 500 tourist destinations.

The State Tourism Department has already started the first set of Responsible Tourism Clubs in colleges and universities. This was done in collaboration with the state higher education department.

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Kozhikode, one of the most prominent ports in the state, is one of the destinations that will witness massive responsible tourism development. In three years, the government reportedly aims to develop Beypore into an international tourism hub. The state level initiative was launched in the presence of Kerala Tourism Minister PA Mohd Riyas.

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In the initial phase of planning, the Left government in Keolala is planning to set up at least 100 responsible tourism clubs in 2022. Around 1000 clubs are being planned within three years.

Built at the destination level, these clubs will create advocacy and awareness about sustainable and responsible tourism. In addition, tourism clubs will be expected to highlight business opportunities for local people and will reportedly be trained and educated to promote local entrepreneurship.

The clubs will also be responsible for the beautification of the destination, and will manage the waste process.

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